By purchasing a Wisconsin Badgers “Bucky Board” (the “Product”), you hereby agree as follows:

1.      The image you submit for the Product may be (but is not guaranteed to be) visible on television broadcasts of the UNIVERSITY OF WISCONSIN (the “Institution”) home games and events and in film, photographs and recordings of such games.

2.      You may only submit your photo or a photo of an individual from whom you have obtained express permission to submit a photo under these Terms and Conditions. Pictures of celebrities, persons of notoriety or other third parties, in each case, that the Institution reasonably believes are not your picture or a picture of someone from whom you have obtained express permission may be rejected and the Institution will not be obligated to refund the purchase price.

3.      All photos submitted must comply with the Photo Submission Guidelines.

4.      You hereby agree, on behalf of yourself and your personal representatives, heirs, successors, assigns and next of kin, as follows:

You hereby assign to the Institution and its affiliates, successors and assigns, and each of their respective shareholders, members, partners, officers, directors, employees, agents, representatives, sponsors, licensees and broadcast partners, all right, title and interest throughout the world in perpetuity in and to the images you provide to the Institution for the Product (the “Images”), including, without limitation, all intellectual property, trademark and copyright rights.


You, on behalf of yourself and any other individual depicted in the Images, hereby grant the Institution the irrevocable, perpetual, worldwide and royalty-free right, but not the obligation, to use the name, image, likeness, voice, biographical information and any other information you submit with an Image of and about any individuals depicted in the Images (the “Personal Information”), and the Images, in the Product, the Productions and in connection with any other marketing and promotion of the Institution and its affiliates, successors and assigns, and each of their respective shareholders, members, partners, officers, directors, employees, agents, representatives, sponsors, licensees and broadcast partners, and in the exhibition, distribution, advertising, transmission, reproduction, sublicensing and/or other exploitation thereof, in whole or in part, by any means now known or hereafter devised. You acknowledge that the Images and Personal Information may appear in broadcasts and other distribution of Institution home games (including, without limitation, in clips, highlights, replays and other portions of the games distributed online, in social media and otherwise), and that neither you nor any other person depicted in an Image shall be entitled to any compensation or any right to approve the use of the Images or Personal Information.  You hereby waive all rights of inspection or approval and any moral rights. 


You hereby represent and warrant that (i) you are at least 18 years of age, (ii) you are the sole owner of the rights you are granting herein or have the express authorization of the rightsholder, and (iii) you have the express permission of any person depicted in an Image to submit that Image and Personal Information to the Institution and to grant the rights set forth herein.


You hereby release and discharge the Institution, and agree to indemnify and hold the Institution harmless from and against, any and all claims, demands, actions, obligations or liabilities arising out of or in connection with the use, display, editing, production, distribution, transmission, sublicensing or reproduction of the Images or Personal Information, including, without limitation, any claims for copyright infringement or invasion of privacy or publicity.


These Terms and Conditions are intended to be as broad and inclusive as permitted by law and if any portion of these Terms and Conditions is determined to be invalid, the remainder will continue in full legal force and effect. These Terms and Conditions shall be governed by and construed in accordance with the laws of the State of Wisconsin, without regard to conflicts of law principles.


Photo Submission Guidelines

Show us your best Badger self!

a. Dress in your best Badger gameday gear! We can not accept photos featuring other NCAA or professional sports teams’ logos or brands.

b.  Please be sure to face the camera directly. No side profiles please.

c.  Only you! Photos of groups or multiple people will not be accepted.

d.  Use a wall or background of a solid color and of a different color from your attire for best results.

e.  Make sure you have appropriate lighting for your photo. Bright lights behind you including windows, lights or mirrors will not provide the best results.

f.   Have someone take your photo. No selfies please.

g. If you wear glasses, adjust your pose to avoid glare in your lenses.

h. Keep your arms down. We are unable to accommodate raised arms over your head to your side.

i.   Photos featuring signs or advertising of any kind including business or political brands and messages, social media handles and hashtags, phone numbers, slogans and logos will be rejected.

j.   Keep it clean! No lewd, inappropriate or offensive photos. Photos depicting alcohol, illegal drugs, tobacco, firearms or weapons will not be accepted.

k. Guard your privacy! Keep personal information out of your photo and background.

l.   Photos of yourself only. Photos of celebrities and other prominent people will not be accepted.


The UW Athletic Department reserves the right to reject any photo that it determines, in its sole discretion, violates these guidelines or is otherwise offensive, lewd, derogatory, infringing, discriminatory or otherwise inappropriate including sizing of the image. 

The UW Athletic Department will not be obligated to provide the purchaser a refund if a submitted photo is rejected for any reason.  Cutouts may be removed at the discretion of the UW Athletic Department for any reason necessary. Refunds will not be offered in the event of delayed and/or cancelled season(s). All sales are final – no refunds.

By purchasing this cutout, you are agreeing to these terms and conditions.

If you have any questions, please email